Dec 22, 2022
SPACER is an acronym often used in the auto-trade to gauge what a customer’s priorities are when looking for a car.
In today’s episode Simon talks you through what each letter stands for, and how it can help you cater to the needs of each individual client who walks into your showroom, because different people have...
Dec 15, 2022
In this week’s episode I am chatting again with Ian Parker.
This is the second part of a two part interview. If you’ve not caught the first episode then have a listen to that first!
In this episode we continue our chat about how the motor trade had changed over the years, but also how everything changed pre-pandemic...
Dec 8, 2022
What’s your memory like?
Hermann Ebbinghaus first introduced the idea of the Forgetting Curve over 100 years ago.
This theory states that we are lucky to remember or retain 10% of knowledge taught.
Now that's not good if you run a sales training company !
Our job is to get as much stuff into the people who are...
Dec 1, 2022
In this week’s episode I am chatting with Ian Parker - Ian began in the motor Industry in 1983 at Central West Ford selling new Fords and Used Cars in Orange NSW Australia.
By 1989 Ian had established Ian Parker Motors in Orange starting with only 9 used cars on 800sqm block, and 2 staff.
Ian Parker Motors grew into...
Nov 24, 2022
This week, we’re going to be talking about the objections your service providers get. I want to keep this short and to the point and focus specifically on the objections. And I’ll tell you why, I've just done some work with one of our clients, one of our dealer groups, and we're talking about upselling the red and...