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Selling In The Motor Trade

Apr 25, 2024

AI is not going to go away, so let’s embrace it and see how it can help you in your dealership or job?

We can use AI in so many ways, that the list is actually endless.  However, we do need to be clever with it, and tell it what good looks like, to get great results.

Will it replace staff in a dealership? 

Here are...


Apr 18, 2024

Most customers start their buying journey online or by phone, so communication is key.

Given that we can’t use a lot of our non-verbal communication skills on the phone or by email, it’s even more important.

In this episode Simon talks about how the trial close can help.

Here are the highlights:

{01:57} Trust &...


Apr 11, 2024

In the concluding episode of our two part interview with Jonathan Dawson from Sellchology we talk about management and sales skills that can be applied whatever your position is.

Everything from empathy and looking for the good, to understanding your team and what motivates them.

Jonathan also shares some of his best...


Apr 4, 2024

This is the first instalment of a two part interview with Jonathan Dawson from Sellchology.

Simon heard Jonathan speak at the latest NADA conference and thought it would be really interesting to have him on the podcast.

They discuss taking ownership of things you don’t like, getting activity right and body...


Mar 21, 2024

We take a look at the best way to deal with incoming service bookings and when to introduce the VHC to your customers.

Simon explains how to set the agenda, so you don’t surprise your customer, and explain the Vehicle Health Check.

Here are the highlights:

{01:55} Your name

{02:45} Welcome back

{05:10} Price...