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Selling In The Motor Trade

Aug 17, 2023

A short business story for you about the growth of Starbucks.

We can learn a lot from Howard’s business journey, his dedication and resilience,  and also the belief he had in selling the experience to his customers. 

However, the Starbucks story could have been very different if Howard hadn’t taken action in 2009 to...


Aug 10, 2023

Jason Cranswick Chief Operating Officer at MARUBENI AUTO INVESTMENT (UK) LIMITED and Managing Director of Norton Way Group is back with us for the second instalment of his interview.

We look at the importance of a robust sales process, but also having the freedom to work within it. 

How culture is more important than...


Aug 3, 2023

A little bitesize sales meeting episode on good old cash conversions! Yes, they are still relevant in 2023, as customers think they will get a better deal.

We look at a few techniques for sales people and business managers alike, to maximise these opportunities.

Here are the highlights:

{01:02} Stop asking the funding...