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Selling In The Motor Trade

Feb 29, 2024

This is the final episode in our miniseries on customer types.

We finish on the snake, how to sell to them and what objection handling techniques work well.

The snake makes decisions based on facts and logic,  so appeal to that and understand that establishing a relationship can take time.

Here are the...


Feb 22, 2024

Following on from the puppy dog in the last episode, we now look at the mouse.

These customers can either be extremely easy to sell to or extremely difficult to sell to.

We discuss finding common ground and how to close.

Here are the highlights:

{02:02} Characteristics

{03:39} Walk and Style

{07:31} How to sell to...


Feb 15, 2024

The third part of our customer types series, focuses on the characteristics, and how to sell to the puppy dog.

We look at how to identify a puppy dog, how to make them feel special and also what not to do.

The puppy dog can be easy to sell too, but it can take time and patience.

Here are the highlights:

{01:44}...


Feb 8, 2024

In the previous episode in our mini series on customer types we looked at the different customer types and the history behind it.

It really helps in the sales process if we can identify which one a customer is portraying. The first type we discuss today is the Lion.

This can also be helpful to sales managers too, when...


Feb 1, 2024

In this episode we start a mini series about customer types. Kicking it off with a brief journey into the history behind psycho metric profiles.

We then move on to a brief explanation of the four customer types, and how people can be one type in their work life and another in their personal life.

This little series will...